QR Codes : Navigating the Future

QR codes may very well be a means for guiding people on the internet in the near future. They can act as digital guides to websites, coupons, and other information. You only need a computer to interpret the QR code itself, and then you're off, shooting into the internet.

Most of people's incentive to scan a QR code today is for some sort of promotion. A magazine is advertising coupons that need to be activated through the use of a QR code, or a store offers a discount on those who scan and use a QR code. They offer our smart phones new functionality, the ability to scan and read these codes in a heartbeat.

This is in contrast to reading a URL and trying to remember it, sometimes having to do vague google searches in order to find the website you forgot. With QR codes you can simply bump your phone against the code itself, and see what it has to offer. The other advantage is that QR codes offer instant feedback to both the user and the business using the code. By using QR codes a business can give a means to instantly "Like" a page, or "follow" a business, all in the real world. In order to do so all a consumer has to do is scan the code. The codes can also be used to give boosts in traffic to websites, or even build subscription lists. It's all in the code, and it's function.

It provides the perfect way for costumers to interact with your company in the digital space, physically with their phone. It creates a mental link between an action they took in person and your company. The ease of use for your customers also is a bonus!

Some links to consider,

http://qreateandtrack.com/2013/05/28/5-benefits-of-qr-codes-for-small-business/
http://www.marketingprofs.com/articles/2013/11256/how-to-use-qr-codes-in-your-print-marketing

As an example I've included the QR code I've made for my own blog. Scanning this should direct you to my blog!